La Fabrique is a Sydney-based multidisciplinary creative studio and strategic partner for brands, spaces, and experiences. Have a project in mind? Let’s meet
With 20+ years of experience, I help businesses build thoughtful brands, creative work, and experiences, without the huge cost or complexity of traditional agencies.
My approach blends strategy, behavioural insight, creativity and human-centred design to create meaningful impact for brands.
La Fabrique is for businesses that believe strong brands are built through clarity, creativity and storytelling, not CANVA templates.
Awards & Press
Over the years, my work has received recognition across Design, Art and Illustration, with projects spanning visual identity, digital experiences, illustration, editorial design and art.
My work and creative projects have been featured across leading Australian media, design publications and cultural platforms, including The Sydney Morning Herald, Domain, The Australian, ALT Media, LOOK Magazine, ART+EDIT, Concrete Playground, TOP Design Show, Bandt, Mediaweek, PANPA Magazine and more.
My work has also been showcased through Sydney Design Festival at the Powerhouse Museum and featured in publications including Semi-Permanent books.
LATEST PROJECT
NOSHU
La Fabrique created three murals for Noshu, along with a series of artworks for their promotional campaigns and packaging. Available at Coles and Woolworth.
Selected Projects
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![Westfield Design by Creative Director - Designer - Artist Aurélie Perthuis Furzer]()
Westfield
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![Noshu artworks and mural by Creative Director - Designer - Artist Aurélie Perthuis Furzer]()
Noshu Illustrations+Mural
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![BEAU Architecture by Creative Director - Designer - Artist Aurélie Perthuis Furzer]()
BEAU ARCHITECTURE
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![Design by Creative Director - Designer - Artist Aurélie Perthuis Furzer]()
IGLOW Artwork + Mural
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![Ken Kanjian by La Fabrique Studio]()
Ken Kanjian
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![Design by Creative Director - Designer - Artist Aurélie Perthuis Furzer]()
The Conversation
CREATIVE DIRECTOR - ARTIST
Meet the Founder
Hello, I’m Aurélie (Lily), a Creative Director, Designer, and Artist, and the founder of La Fabrique, a multidisciplinary creative studio based in Sydney. With over 20 years of experience and a Master’s degree, I blend creativity, insight, and storytelling to translate a brand’s essence into compelling work that resonates and inspires.
I’ve partnered with emerging and established brands, helping shape identities, experiences, businesses, and narratives, earning many industry recognition and awards along the way. Whether you’re building something new or ready to grow what you’ve started, I bring clarity, direction, and impact.
Principles
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Plan with Purpose
Every project starts with clear thinking. Strategy guides each decision so the work stays aligned with your goals, your audience, and what’s realistic for your business and budget.
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Collaboration
You’re part of the process from start to finish. We work transparently, share decisions, and rely on our proven creative processes and focused workshops to move efficiently.
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Unlock Creativity
Creativity isn’t just decoration or aesthetic. It’s a considered response to a problem, shaped by story, purpose, and a distinctive, authentic voice that reflects who you are and what you stand for.
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Confidence
What we deliver isn’t just a finished output, but a solution you can stand behind. It’s practical and thoughtful.
Brands I’ve worked with
NewsLife Media
Noshu Foods
General Pants
Clemenger BBDO Paris
NewsCorp Australia
BEAU Architecture
HSBC
Kanjian & Company
IAG Insurance (CGU, NRMA..)
The Conversation
KHPS School
Squizz.net
Finder
Scentre Group (Westfield)
FANS
Nestle Waters
LATEST TESTIMONIAL
“I engaged Aurélie Furzer to design a website for my legal practice. Before I engaged her, I reviewed a number of websites which she had designed and I was suitably impressed firstly, by the artistic flair and creativity which she brought to her designs and secondly, the broad spectrum of commercial enterprises for which she had carried out design work. When engaging Aurélie, I gave her a carefully considered brief for the kind of website I was seeking. I am pleased to say that Aurelie responded most professionally to my brief resulting in a website for my legal practice which has drawn favourable comment from clients and prospective clients alike. Aurelie was a pleasure to work with.”
Ken Kanjian, Principal of Kanjian & Legal Company
LET’S GET STARTED