La Fabrique is a multi-disciplinary creative studio based in Sydney where strategy meets art and design with purpose.
With 20+ years of experience, I help businesses build thoughtful brands, creative work, and experiences, without the cost or complexity of traditional agencies. I partner closely with clients to deliver purposeful, strategy-led design that meets real business needs and budgets.
My approach blends strategy, behavioural insight, and human-centred design to create meaningful impact, not just aesthetics.
If you’re looking for quick templates, we may not be the right fit. But if you value creativity, strategy, and storytelling to build a strong, sustainable brand, La Fabrique can help.
LATEST PROJECT
BEAU ARCHITECTURE
La Fabrique played a key role in building the BEAU Architecture brand from the ground up, from brand strategy and workshops to concept development and execution. La Fabrique led the creative direction across branding, design, photography and videography, user experience, content and brand templates, motion graphics, SEO, social media, and the broader marketing strategy.
Portfolio
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Westfield
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Noshu Illustrations+Mural
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The Conversation
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![Ken Kanjian by La Fabrique Studio]()
Ken Kanjian
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Garden Glow
Meet the Founder
Hello, I’m Aurélie (Lily), a Creative Director, Designer, and Artist, and the founder of La Fabrique, a multidisciplinary creative studio based in Sydney. With over 20 years of experience and a Master’s degree in Design&Arts, I blend creativity, insight, and storytelling to translate a brand’s essence into compelling work that resonates and inspires.
I’ve partnered with emerging and established brands, helping shape identities, experiences, businesses, and narratives, earning many industry recognition and awards along the way. Whether you’re building something new or ready to grow what you’ve started, I bring clarity, direction, and impact.
Principles
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Plan with Purpose
Every project starts with clear thinking. Strategy guides each decision so the work stays aligned with your goals, your audience, and what’s realistic for your business and budget.
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Collaboration
You’re part of the process from start to finish. We work transparently, share decisions, and rely on our proven creative processes and focused workshops to move efficiently.
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Unlock Creativity
Creativity isn’t just decoration or aesthetic. It’s a considered response to a problem, shaped by story, purpose, and a distinctive, authentic voice that reflects who you are and what you stand for.
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Confidence
What we deliver isn’t just a finished output, but a solution you can stand behind. It’s practical and thoughtful.
Brands I worked with
Clemenger BBDO Paris
Noshu Foods
BEAU Architecture
General Pants
HSBC
Kanjian & Company
Squizz.net
The Conversation
Nestle Waters
FANS
NewsLife Media
NewsCorp Australia
IAG Insurance (CGU, NRMA..)
Finder
KHPS School
Scentre Group (Westfield)
LATEST TESTIMONIAL
“Working with La Fabrique was instrumental in building BEAU Architecture from the ground up. From the earliest brand strategy workshops through to concept development and full execution, Aurélie brought clarity, vision, and creative leadership at every stage. La Fabrique led the creative direction across our entire brand ecosystem, including identity design, photography and videography, user experience, content development, brand templates, motion graphics, SEO, social media, and our broader marketing strategy. Every touchpoint was thoughtfully considered and cohesively executed while staying within budget…” BEAU ARCHITECTURE
LET’S GET STARTED