Hi, I'm Aurélie.

Born in Paris, I'm a designer, visual artist and storyteller based in Sydney. I have a fascination for all things creative with a deep desire to learn and a curious obsession to find meaning in everything. I will give most things a go and I love exploring new ways. I worked out that being busy is the best way to quiet my over active and creative mind.

My goal is to create meaningful and engaging brands, products, artworks and digital experiences that people love, also help people and businesses reach their full potential.

Empowering people, seek out solutions to real problems and make the world a better place is what drives me in my design and my art. 

As Seth Godin once said:
“People do not buy goods & services. They buy relations, stories, and magic.”

I've worked for and with large and international companies: Scentre Group, Finder, IAG Insurance, General Pants, Peugeot, BBDO Paris, News Digital Media & News Life Media, HSBC... With more than ten years of experience, I have specialized in designing editorial and content-rich websites. I have collaborated with large international corporations equipped with editorial teams as well as digital publishers throughout my career.

I use a data and human-centred design approach to my work to ensure the design meets customer’s needs.

I have more than 10 year experience in leading creative teams and managing projects from conception to realisation for various brands, companies.

My other passion is painting, which allows me to evolve in unexpected and exciting directions such as; creating large art projects like murals, participating in the Powerhouse Museum's Design Festival, exhibiting my work at Piermarq Gallery, or working with charities to raise awareness for endangered species... More info on Lilyartist.com.au or in the Art Services section.

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Skills & Knowledge

• Creative direction. Managing all aspects from conception to design execution/production.

• Team management and mentoring

• Team/project scheduling

• UI / IA / UX

• Design System

• Strong storytelling experience. (8+ years)

• Digital / brand strategy

• Front-end knowledge: CSS / HTML and javascript.

• Motion graphics

• Strong Digital design experience (Mobile, tablet, online) that balances user needs, business objectives, and technical constraints.

• Creative problem-solving.

• Experience collaborating with multi-disciplinary teams.

• Experience creating visual identities, brands.

• Ability to write UX guidelines

• Illustration

• Typography

• Experience in photoshoots. Worked with network picture editors to source images and graphic materials if needed.

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Softwares

• Adobe Photoshop

• Adobe Indesign publishing

• Adobe Illustrator

• Figma

• Adobe After Effects

• Adobe Premiere

• Adobe Dreamweaver

• Adobe Acrobat

• Sketch

• Zeplin

• Axure

• Keynote

• Microsoft office

• Woodwing

• Abstract

• Principle

• InVision

• Storybook

• Miro

Education and courses

• High School Diploma in Applied Arts - Ecole Eugenie Cotton
  Paris

• Advanced diploma of Design in Visual Communication
  Now called DNMADe Graphisme
  (Diplôme National des Métiers d'Art et du Design - Design Graphique) Ecole Auguste Renoir Paris

• Master degree in Multimedia - Esic Paris

• Leadership and management certification by Maximus.com.au

• Agile certification by ALC

• Foundations in Design Thinking Certification by IDEO

• UX Design certification by Google

 Aurelie Perthuis Furzer
(or Lily)

designstudio.lafabrique@gmail.com