Aurélie Perthuis Furzer (or Lily)
designstudio.lafabrique@gmail.com

Hi, I'm Aurélie.

Born in Paris, I'm a designer, visual artist and storyteller based in Sydney. I have a fascination for all things creative with a deep desire to learn and a curious obsession to find meaning in everything. I will give most things a go and I love exploring new ways. Keeping busy is my way of quieting my overactive, creative mind.

My mission is to craft meaningful and engaging brands, products, artworks, and digital experiences that resonate with people while helping individuals and businesses reach their full potential. I’m motivated by empowering others, solving real problems, and making a positive impact on the world through my design and art.

As Seth Godin once said:
“People do not buy goods & services. They buy relations, stories, and magic.”

Experience

Throughout my 19 years career, I’ve worked with renowned international companies such as Scentre Group, Finder, IAG Insurance, General Pants, Peugeot, BBDO Paris, news.com.au, News Life Media, and HSBC. Specialising in editorial and content-rich websites, I’ve collaborated with large editorial teams and digital publishers, delivering data-driven and human-centered design solutions tailored to customer needs.

With over 10 years of experience leading creative teams and managing projects from concept to execution, I’ve developed a track record of success across diverse brands and industries.

Art & Passion Projects

Beyond design, painting is my other passion. It’s led me to exciting opportunities, including:

• Creating large-scale murals

• Participating in the Powerhouse Museum's Design Festival

• Exhibiting at Piermarq Gallery

• Partnering with charities to raise awareness for endangered species

For more on my art, visit Lilyartist.com.au or explore the Art Services and Endcount section.
_

Skills & Knowledge

• Creative direction. Managing all aspects from conception to design execution/production.

• Team management and mentoring

• Team/project scheduling

• UI / IA / UX

• Design System

• Strong storytelling experience. (8+ years)

• Digital / brand strategy

• Front-end knowledge: CSS / HTML and javascript.

• Motion graphics

• Strong Digital design experience (Mobile, tablet, online) that balances user needs, business objectives, and technical constraints.

• Creative problem-solving.

• Experience collaborating with multi-disciplinary teams.

• Experience creating visual identities, brands.

• Ability to write UX guidelines

• Illustration

• Typography

• Experience in photoshoots. Worked with network picture editors to source images and graphic materials if needed.

_

Softwares

• Adobe Photoshop

• Adobe Indesign publishing

• Adobe Illustrator

• Figma

• Adobe After Effects

• Adobe Premiere

• Adobe Dreamweaver

• Adobe Acrobat

• Sketch

• Zeplin

• Axure

• Keynote

• Microsoft office

• Woodwing

• Abstract

• Principle

• InVision

• Storybook

• Miro

Education and courses

• High School Diploma in Applied Arts - Ecole Eugenie Cotton
  Paris

• Advanced diploma of Design in Visual Communication
  Now called DNMADe Graphisme
  (Diplôme National des Métiers d'Art et du Design - Design Graphique) Ecole Auguste Renoir Paris

• Master degree in Multimedia - Esic Paris

• Leadership and management certification by Maximus.com.au

• Agile certification by ALC

• Foundations in Design Thinking Certification by IDEO

• UX Design certification by Google