Freelance Designer
Freelance Designer
Kangan Institute is a major training provider for the automotive, health and nursing sectors and indigenous education. They also have a strong presence in a range of industries such as fashion, business as well as legal.
Kangan Institute wanted to optimize and redesign their homepage using A/B testing methodology. Purpose of the redesign was to reduce clutter and focus was on finding courses, so THEN visitors will further engage with Kangan, BECAUSE they will be less overwhelmed by choice and be guided into a path to find the course they need.
The NEW design had a higher conversion and engagement rate and a very low bounce rate. Students were able to quickly search for the course they were looking for and apply for it.
Visit old website here