Freelance Designer
Freelance Designer
I led the mobile.news.com.au redesign along with product manager Ella Lymbereas, producer Portia Hilton, developer Jesse Peereboom, and creative director Simon Wright to be in lined with the new news.com.au brand.
With a successful redesign and migration plan, we managed to be number 2 from number 4 mobile site in the country in just one month.
In keeping with the news.com.au desktop redesign, the mobile site look and feel reflects the editorial News day and avoid all editorial work to be duplicated.
During the design process, we went through a series of research and testing to ensure it was easily navigable, usable and accessible.
Designing for a heavy-content site, not impacting workflow and day to day news was a tricky balancing act. White space, grid system, colours and typography, intuitive search method, Strong information hierarchy and visual hierarchy and intuitive UI were used in order to maintain an enjoyable, friction-free experience.
www.news.com.au